Job Summary

The Digital Marketing Manager is responsible for driving measurable revenue, guest frequency, and digital channel performance across Ziggi’s owned digital ecosystem. This role owns the strategy, execution, and optimization of loyalty, app, CRM, email, push, SMS, online ordering, and third-party delivery marketing—the digital channels that have the most direct and measurable impact on guest visits, average check, and sales.

This is a revenue-driving position. The right candidate is focused on using guest data, digital channels, offers, and performance insights to increase frequency, improve retention, grow online sales, and maximize customer lifetime value across 115+ locations. They understand the full digital guest journey—from acquisition through loyalty enrollment, repeat visits, lapsed re-engagement, and long-term retention—and they know how to pull the right levers at each stage.

Paid media remains an important part of the brand’s ...