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Digital Marketing Leader

Ikea | Shanghai, China | Posted May 28, 2026

Position Overview

Job Description

  • Job ID: 22782CN

  • Date posted: 06/06/2026

  • WHAT YOU'LL NEED TO HAVE

    Lead the development of digital marketing planning and performance to maximize reach, traffic and conversion to support integrated marketing strategy.

    KNOWLEDGE
    • Deep knowledge of Paid Media
    • Deep knowledge of marketing technology
    • Broad knowledge of integrating Paid, Owned and Earned media
    • Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing
    • Broad knowledge of IKEA concept, brand objectives, values and vision
    • Broad knowledge of IKEA tools, processes and cycles
    • Broad knowledge of Group strategies, priorities and business planning process
    • Good knowledge of change management methods and tools as well as stakeholder management
    • Broad knowledge of the IKEA multichannel reality and om...

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