The Digital Marketing Executive will be responsible for planning, executing, and optimising multi‑channel digital marketing campaigns to drive brand awareness, lead generation, and learner acquisition. This is a hands‑on role suited for someone who is passionate about education, comfortable with data, and eager to make an impact.
Key Responsibilities Campaign Management
Plan and execute digital marketing campaigns across channels including SEO/SEM, social media, email marketing, and display advertising
Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
Monitor campaign budgets, performance KPIs, and ROI; prepare regular reports with actionable insights
Content & Social Media
Develop and manage a content calendar aligned with programme launches, events, and brand initiatives
Create compelling copy and collaborate with designers to produce engaging content for social media, blog, email newsletters, and landing pages
Grow and m...