Key Responsibilities

• Plan and execute digital marketing campaigns across social media, email, search engines, and web platforms with strategic intent and creative flair
• Create high-quality, engaging content including captions, emailers, blog posts, and website copy tailored to target audiences
• Manage and grow social media presence across Instagram, Facebook, TikTok, and LinkedIn with consistency and brand alignment
• Monitor and analyse campaign performance metrics daily, translating data into clear insights and actionable optimisation strategies
• Coordinate paid advertising campaigns including Meta Ads and Google Ads, managing budgets and tracking return on investment
• Support SEO and SEM efforts to drive organic growth and improve search visibility across all digital platforms
• Conduct market research and monitor competitor digital activities to keep campaigns innovative and ahead of industry trends