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The Digital Marketing Manager is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the manager will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.
Specific du ties include, but are not limited to:
STRATEGIC DIGITAL MARKETING LEADERSHIP
Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation. This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns...