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Digital CRM Strategist

Publicis Groupe | toronto, Canada | Posted June 09, 2026

Position Overview

Overview

We are an agency focused on CRM specialists, creating one-to-one experiences across the customer journey by leveraging human insights, data, creativity, and technology. We are subject matter experts in Strategy & Insights, Creativity & Content, and Data Intelligence.

  • Strategy & Insights: Strategic visioning and planning; positioning, branding and messaging strategy; acquisition, retention and loyalty strategy; copy testing, benchmarking and brand tracking; customer journeys and experience mapping.
  • Creativity & Content: Insight-based creative briefs; full, multi-channel campaign development; integrated content development; CRM and targeted communications; social media and community activation and management.
  • Data Intelligence: Customer, competitive and market insights; primary/secondary/quantitative/qualitative/ethnographic research; database segmentation and cluster analysis; digital technology and marketing strategy; online c...

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