BlackToe Running is building Canada’s premier run specialty brand — combining retail, community, and performance-driven e-commerce.

We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.

WHAT YOU’LL DO:

Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns

Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)

Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention

Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue

Build a structured creative testing engine (weekly testing, clear winners, scaling)

Collaborate with e-commerce, marketing, and communications to align campaigns across channels

WHO YOU ARE:

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