Responsibilities

• Manage and coordinate paid advertising campaigns across multiple platforms including Meta (Facebook & Instagram), Google Ads, and other digital channels.
• Monitor, analyze, and report on campaign performance, providing data‑driven insights and recommendations for optimization.
• Continuously test and improve campaigns to maximize reach, engagement, and conversions.
• Manage Meta Ads integration with the website including pixel setup, conversion tracking, and cross‑platform performance validation.
• Ensure accurate tracking of user journeys from ads to website conversions.
• Spearhead and facilitate brainstorming sessions for upcoming advertising campaigns and promotional initiatives.
• Collaborate with web developers or IT teams to support landing page updates and campaign tracking requirements.
• Ensure brand consistency across all digital touchpoints.