Job Descriptions:
Role Holder Title : Marketing Head (multispecialty)
Reporting to : Division Head
Location : Mumbai
Job Purpose
To lead the therapy marketing portfolio by formulating and executing strategic marketing plans, driving product growth, profitability, and market share, while ensuring brand equity, field force alignment, and capability building across the brand management team.
Areas -
Key Accountabilities/ Responsibilities
Marketing Strategy and Brand Growth Management
Responsible for brand-wise strategy planning, execution, and achievement of sales, profitability, and market share targets.
Prepare annual marketing budgets and monitor brand contributions to ensure divisional profitability.
Design and implement promotional strategies and inputs for Field Force and Trade, aligned to therapy goals.
Drive new product identification, launch plans, and lifecycle management for long-term brand sustainability.
Partner with medical, sales, trai...