KEY RESPONSIBILITIES
Product and CVP Management Own and evolve the debit card product value proposition across key customer segments (Emerging Affluent, Affluent). Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives. Conduct ongoing competitor and market benchmarking to ensure product relevance and differentiation. Drive initiatives to increase debit card activation, usage frequency, and spend penetration. Monitor portfolio performance metrics and identify opportunities to optimise customer engagement and profitability. Support campaigns and offers in collaboration with marketing and benefits teams to stimulate everyday usage. Benefits and Partnership Execution Implement and manage card benefits programs across debit and credit card portfolios. Support CVP refresh initiatives by identifying, refreshing, or rationalising benefits aligned to target segments. Ensure benefits are clearly positioned within the overall card va...