Enhance The Home Depot's online experience as the Data Lead for Online Experimentation. Drive A/B and multivariate tests, transforming insights into data-driven strategies.
In this pivotal role, you'll lead efforts in designing and analyzing online tests, utilizing Adobe Target to drive improvements. As the subject matter expert for the Adobe Experience Platform, you’ll ensure precise data collection through the Solution Design Reference while presenting executive-level dashboards to guide product and merchandising strategies.
Key Responsibilities:
• Design and execute A/B and multivariate tests
• Analyze results to derive actionable insights
• Maintain Adobe Experience Platform Tags for accurate data
• Create executive dashboards to present findings
• Provide strategic recommendations to senior leaders
Requirements:
• Expertise in A/B and multivariate testing
• Proficiency in Adobe Target and Experience Platform
• Strong analytical and presentation ski...