The role

As a Data Enablement Specialist, you will be responsible for ensuring that data flows seamlessly across multiple systems and is fit for purpose for downstream activation. You will take a hands on approach to validating data ingestion, transformations, and integrations, while supporting the testing and optimisation of CDP capabilities.

Key responsibilities

• Validate data ingestion, transformation logic, and overall data integrity within the CDP
• Perform detailed data quality checks to identify gaps, duplicates, and inconsistencies
• Ensure accurate identity resolution and data relationships to support unified customer profiles
• Test CDP functionalities such as segmentation, audiences, and event tracking against business requirements
• Monitor and validate end-to-end data flows across source systems, CDP, and activation platforms
• Verify system integrations to ensure accurate and timely data exchange
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