About the Role We are seeking a dynamic Data & AI Consultant with strong expertise in applying advanced analytics, artificial intelligence, and machine learning to marketing and business challenges. This role blends technical consulting with marketing strategy, enabling clients to harness data‑driven insights and AI‑powered solutions to optimize customer engagement, personalize campaigns, and maximize ROI.
Key Responsibilities - Consulting & Strategy:
- Partner with clients to understand their business goals, particularly in marketing, customer experience, and digital transformation.
- Translate marketing challenges into data and AI solutions such as segmentation, recommendation engines, predictive analytics, and customer lifetime value models.
- Develop roadmaps for implementing AI‑driven marketing solutions that improve personalization, targeting, and campaign performance.
- Data & AI Solut...