D2C Retention & CRM Manager

Reports to: Head of Growth

Experience: 2-4 yrs, brand side preferred

Salary Range: ₹6–8 LPA

BetterHerbs is a fast-growing D2C wellness brand building clean, science-backed nutrition products for kids and mothers. Trusted by 2,50,000+ customers across India, our portfolio spans pregnancy nutrition, lactation, child development, focus, and hormonal wellness. We combine Ayurvedic wisdom with modern nutritional science to create products designed for the modern Indian family.

Owns:

• Email Marketing (Flows, Campaigns & Overall Performance Metrics)

• WhatsApp Marketing & Automation

• Repeat Purchase & Customer Retention Strategy

• Subscription & Habit-Building Journeys

• CRM Team Management (Callers, Support Coordination, etc.)

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