About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven D2C Growth Manager to scale our online revenue, optimize customer journeys, and lead end-to-end growth initiatives across acquisition, retention, and performance.

Roles & Responsibilities:

• Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.

• Responsible for meeting monthly/quarterly/annual targets for the brand website.

• Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.

• Lead retention, CRM, and lifecycle strateg...