Reference: HC -Pales-2

The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross sell campaigns, across the STI brands and 1Lifebrands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).

Plus:

• Deliver the TIH’s Service Way through personal effort and through others.
• Support the Treating Customers Fairly principles by providing direction and monitoring the delivery of the TCF behaviours and outcomes.
• Support the Group Marketing STAR culture.