Customer Segment Manager, AVP~VP, CBG-(WD81958)
Principal Responsibilities
Develop differentiated value proposition in accordance to the Wealth Continuum framework and implement key strategies for HNW customer segmentsConceptualize key initiatives to drive HNW customer acquisition in line with business goalsDigital expertise on marketing and campaign/event by leverage on resourceful eco-partner channel for biz drivenImprove collaboration with other business units and cross-market team to leverage synergies on key areas of customer acquisition and value proposition enhancementConceptualize, develop and implement partnership programs to augment wealth value proposition and positioning vs competitorsAnalyze portfolio data and formulate strategies across customer segments to improve customer quality and loyaltyRoll out strategic projects with AI, digital tool and data science to uplift HNW customer experience to drive b...