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Zurich Insurance Company | Kuala Lumpur, Malaysia | Posted July 02, 2026
Position Overview
Key responsibilities
Customer & market insight Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.Monitor competitor propositions and market campaigns to identify gaps and opportunities.Translate insights into clear proposition, campaign and communication requirements. Proposition development Design and refine customer value propositions.Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements. Customer campaign strategy, events & planning Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).Develop campaign calendars aligned to business and distribution priorities.Segment customers and define audiences, campaign triggers and contact strategies across channels.Plan product and ca...