Channel Manager – Cross Sell (Secured & Rural Products) will drive end-to-end execution and performance of cross-sell across physical distribution channels.

This role will be responsible for maximizing disbursements, improving conversion, and driving productivity for secured lending (e.G., LAP, HL, Gold Loan, etc.) and rural-focused products through channels such as telecalling, branches, field sales, and inbound contact centers.

Key Responsibilities:

1. End-to-End Cross-Sell Ownership (Secured & Rural Products)

• Own Cross-Sell disbursement targets for:
• Secured lending products (e.G., LAP, HL, Gold Loan, etc.)
• Rural-focused lending products
• Drive cross-sell penetration for Secured + Rural lending products within the existing customer base
• Ensure strong alignment with cross-sell product strategy and GTM plans

2. Channel Execution Across different Physica...