As the CRM & Retention Manager , you will be responsible for designing and executing data‑driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in leveraging data‑driven insights to strengthen consumer relationships, enhance engagement, and maximize long‑term brand loyalty.

• Consumer Retention & Engagement
  • Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
  • Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns.