Role -Performance marketing analyst Exp- 3 to 5 Years Location -Chennai Responsibilities: Paid Media Execution Own campaign architecture across Google Search, Display, Performance Max, YouTube pre-roll, Meta (Feed, Reels, Lead Ads), and LinkedIn (Sponsored Content, Message Ads, Lead Gen Forms) Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing Run separate strategies for different verticals;
a fintech software buyer and an eLearning buyer behave differently online and campaigns need to reflect that Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors Budget and Bid Management Manage monthly budgets across platforms, allocated by vertical and campaign objective Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week Maintain CPL and cost-per-qualified-lead targ...