Job Title

CRM Manager – UAE

• Lead and become the CRM champion for the UAE office
• Develop an annual comms calendar for existing clients with the objective of retaining clients and showing them opportunities to trade more
• Develop an annual content calendar for demo account holders with the objective of increasing conversions from Demo to live accounts
• Become the main liaison for all CRM matters with the Central Marketing team; understand the CRM global guidelines and initiatives and cascade them to local teams
• Create and execute a range of CRM communications, from regulatory-driven sends to promotional sends, selecting the appropriate channels for each send (email, push notification on the app, SMS)
• Use data and insights to segment audience
• Work with local premium client and new business teams to create the right communicati...