Company: Jeena Sikho Lifecare Ltd.Patient Communication Executive (CRM & Messaging Operations).Designation: Patient Communication Executive / CRM Communication AnalystDepartment: Marketing / CRM & OperationsReporting To: COOLocation: Head Office Zirakpur (on-site preferred)CTC Budget: 4L - 6L per annum (can stretch to 7-8L for strong WhatsApp API + Salesforce experience)Key Responsibilities:- Monitor all outgoing SMS and WhatsApp messages from CRM and hospital software daily- Track template approval status on Meta Business Manager (Utility vs Marketing categories) and DLT portal for SMS- Identify and escalate delivery failures, rejected templates, or drop-offs in engagement- Coordinate with tech and vendor teams to fix or resubmit flagged templates- Understand and flag issues in existing WhatsApp/SMS automation flows- Propose and support building new patient communication journeys - appointment reminders, lead follow-ups, drip sequences- Maintain a daily/weekly communication health rep...