Trafilea is a performance-driven eCommerce group that builds and scales its own DTC brands, with a strong focus on data, creative testing, and conversion optimization.

Our portfolio includes brands like Shapermint and Truekind , serving millions of customers primarily in the U.S. market, with additional presence in select international markets.

We operate at large scale across paid media, CRO, lifecycle marketing, and creative performance , generating hundreds of millions of dollars in annual revenue. Our brands are distributed through DTC channels as well as key marketplaces and retail partners such as Amazon, Walmart, and Nordstrom .

Trafilea combines growth marketing, technology, and operational excellence to drive profitable scale — moving fast, testing relentlessly, and doubling down on what works.

We’re a tech-led eCommerce group scaling our own globally loved DTC brands

We build ...