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Creative Strategist ( Content IP + Strategy

The Sleep Company | Mumbai, India | Posted June 20, 2026

Position Overview

About the Role

We are looking for a creative and strategic professional who can build and scale content properties that drive brand awareness and audience engagement. The role involves creating content strategies, developing content series, planning content calendars, and working closely with creative teams to bring content ideas to life across digital platforms.



Key Responsibilitie

sContent IP Developmen

  • tConceptualize and build brand-owned content series and propertie
  • sDevelop recurring content formats around founder stories, expert insights, customer stories, product education, and lifestyle topic
  • sIdentify content opportunities that strengthen brand engagement and recal

lContent Strategy & Plannin

  • gCreate monthly and quarterly content plan
  • sDefine content pillars, themes, and storytelling framework
  • sPlan content ac...

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