Department: Brand & Marketing Communication

Division: Marketing

Reporting To: Creative Manager

Grade: Entry

Job Purpose:

The Creative Copywriter is responsible for writing persuasive marketing content and promotional materials that build brand perception and encourage customer engagement, such as making purchases, clicking links, or interacting with the brand.

Key Responsibilities

Branding & Communication

• Conduct ad hoc research to develop web-based and print content
• Create and manage content for websites, blogs, and message boards
• Develop creative and strategic ideas for online marketing campaigns
• Write and edit editorials, press releases, and communication materials
• Produce timely content for the organization’s website
• Manage and support social media presence and engagement
• Develop content aligned with industry knowledge ...