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Copywriter

Optum Philippines | Makati, Philippines | Posted June 03, 2026

Position Overview

Role Overview

The Copy Writer will support the marketing organization by developing high-quality, brand-aligned copy for U.S. healthcare audiences across multiple marketing channels. Based offshore, this role functions as an extension of the U.S. creative production team and is responsible for executing compliant, engaging, and audience-appropriate content at scale. The role requires strong English writing skills, familiarity with U.S. healthcare marketing, and close collaboration with U.S.-based creative leadership.


Key Responsibilities

Marketing & Campaign Copy Development

  • Develop compelling, brand-aligned copy for multi-channel marketing campaigns, including digital, social, email, SMS, direct mail, and event materials.
  • Adapt core messaging frameworks into channel-specific copy while maintaining consistency and clarity.
  • Content Creation & Editing
  • Write and edit conte...

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