Roles and Responsibilities

Job description:
Be the custodian of Brand voice and tonality across teams, platforms and formats
Be involved in content design & layout development, audio and video presentation
Understand briefs, develop concepts, write scripts to the needs of new projects targeted
at consumer communication
Idea generation, character development, visualization, screenplay writing, and crafting of voice over or dialogue
Structuring the work within a specific tone and genre

Adapt at writing engaging and effective copy for digital, across formats and platforms
Comfortable with long and short form content
Writing for different formats:
thought leadership, explainers, motion graphics
live action, performance ads, direct emailers, website, app
demos, case studies etc
Writing keeping in mind the platform, ensure implementation of new trends and best practice

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