Descripción

Contribute to the development of consumer marketing strategies, supporting Patient Journey mapping, target segmentation, and identification of key growth opportunities.

· Collaborate with agency partners to identify and organize consumer insights, tracking campaign metrics and compiling performance reports to drive continuous optimization.

· Identify, propose and support the development of new opportunities to reach and enable patient journey.

· Work closely with Brand Management, Omnichannel, Medical, Legal, Regulatory, Compliance, and Corporate Affairs to ensure aligned execution. Campaign Execution & Project Management

· Own end-to-end omnichannel campaign execution, managing campaign calendars, tracking deliverables, and keeping all stakeholders aligned on priorities and deadlines.

· Support the development and content strategy of consumer campaigns aimed at educating patients and encouraging them to s...