To build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs, hospital’s publics (physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers; and media) in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.

KEY RESPONSIBILITIES:

• Executes marketing plans and programs implemented by the Director of Business Development to ensure the profit growth and expansion of the organizations’ products/services.
• May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
• Maintains relationships and secures competitive information on products and services in order to maintain and develop market share. 
• Executes communication strateg...