•You ensure vitality in our stores in all media by working closely across the commercial team.

• Optimising campaigns, activities and the commercial calendar to increase visitation.

• Use knowledge of our markets and competitors to secure a range mix that is appropriate for our

national market therefore maximising our competitive advantage and widening our customer

base.

• I choose and present the IKEA range to reflect its width and depth in order to inspire and satisfy

our visitors’ different tastes.

• I see the stores through the eyes of my customers and give constructive, honest feedback to my

store commercial activity leaders on how they can improve the shopping experience for our

customers.

• Leading & evaluating the planning process for my country, co-operating with and influencing our

selling units to maximise the commercial opportunities by selecting and communicating