Company: Tarrytown Roofing
We’re looking for a hands‑on, builder‑minded Chief Marketing Officer (CMO) to own and scale the entire marketing engine at Tarrytown Roofing. This is not a “manage from afar” role. It is a player‑coach leadership seat responsible for turning marketing investment into measurable pipeline growth.
What You’ll Own - Full marketing strategy across all channels
- Brand voice, positioning, and identity
- Roadmap aligned to revenue goals
- Agency execution of strategy and oversight (paid media, SEO, PR, creative, etc.)
- Scorecards, performance tracking, and accountability enforcement
- Hiring, coaching, and managing internal marketing talent
- Transition from agency‑led execution to a strong internal team over time
- Specialist hires (SEO, paid media, content, social, operations)
- KPIs and development paths for each role
- Decisions on external versus in‑house all...