Job Description
Strategic Leadership
Define and execute enterprise wide marketing strategy aligned with commercial and corporate growth objectives.Lead long term brand vision, positioning, and portfolio architecture across product categories.Translate business goals into integrated marketing roadmaps with measurable ROI.Act as a strategic advisor to the CEO and executive team on consumer trends, market dynamics, and competitive positioning.
Brand and Portfolio Management
Oversee brand equity development and ensure consistent messaging across markets and channels.Drive brand innovation pipeline including new product launches, renovation strategies, and lifecycle management.Optimize product mix and pricing architecture to Commercial and Growth Performance maximize profitability and market penetration.
Commercial and Growth Performance
Own marketi...