As a Channel Specialist – Direct Marketing, you’ll lead the execution of data-driven campaigns (email, SMS, direct mail) that directly impact business growth in a global, regulated environment. You’ll partner closely with creative, analytics, product, and compliance teams to deliver personalized, high-performing campaigns that drive revenue and ROI.

This role offers strong exposure to global marketing operations, with a focus on scaling campaigns, maintaining compliance, and continuously improving performance through testing, insights, and AI-driven innovations.

Primary Responsibilities:

• Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
• Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
• Se...