The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds a strong knowledge of the marketplace, competitive landscape, and industry trends and leverages this expertise in building successful plans. This role is the key liaison and “quarterback” across the sales team and internal functions that ensures a cohesive customer plan.

Business & Marketing Planning