Key Responsibilities

• Identify, develop, and manage strategic partnerships across online and offline channels — including corporate/B2B referral networks, KOL/influencer collaborations, media platforms, community organisations, and mall/venue partners — to build sustainable lead generation pipelines
• Drive PR initiatives across all dimensions: traditional media (press outreach and editorial placements), community PR (parent networks, school tie-ups, grassroots engagement), and social PR (influencer partnerships and brand reputation management)
• Plan and execute offline acquisition initiatives including mall activations and exhibitions as part of the broader partnership and channel strategy
• Manage the full partnership and activation lifecycle — from partner onboarding, logistics, and setup through to on-site execution and post-partnership reporting
• Deploy and supervise part-time sales staff during activations, ensuring execution qu...