Overview

We are seeking a dynamic and results-driven Senior Business Development Executive to join our Off-Trade Sales Department , focusing on the Southern region (Johor Bahru and nearby areas) . This role is responsible for expanding market presence, developing strong customer relationships, and driving sales performance within supermarkets, hypermarkets, convenience stores, and other off-trade retail channels.

Key Responsibilities

Business Development & Sales Growth

• Identify and develop new business opportunities within the off-trade channel.
• Manage and grow existing customer accounts through consistent engagement and performance review.
• Achieve assigned sales targets and KPIs.
• Negotiate pricing, trading terms, and promotional activities within company guidelines.

Territory & Channel Management

• Monitor market trends, competitor activities, and consume...