Description

About the RoleWe are looking for a skilled and proactive Business Analyst to support the design and delivery of an innovative consumer engagement platform for one of our client. This role sits at the intersection of business, product, and technology, focusing on mobile applications, digital campaigns, and data-driven user will play a key role in shaping user experiences through mobile apps, WhatsApp-based campaigns, gamification mechanics, and AI-powered personalization strategies aimed at increasing customer engagement and revenue.Key Responsibilities:

Translate business requirements into clear product backlog items and user stories

Define and optimize user journeys, engagement flows, and feature requirements

Collaborate closely with stakeholders, UX/UI designers, and international development teams

Support delivery of mobile and digital products from concept to launch

Analyze mobile analytics and user ...