Purpose of Position

Seeking a hybrid of a Brand Strategist and a Data Scientist—a Think Tank who can transcend traditional marketing execution. Moving away from standard campaign rollouts, you will be the chief architect responsible for scientifically tracking, visualizing, and elevating our brand health from its current baseline to a premium market position (e.g., scaling from Brand Level 10 to 100). You will not just manage a brand; you will build a data-driven, mathematically sound framework to measure and drive holistic Brand Equity.

Responsibilities

Advanced Brand Strategy & Think Tank Leadership

• Shift the organizational approach from purely tactical campaign execution to long-term, high-level brand positioning.
• Design the overarching master blueprint to systematically elevate brand equity index in Malaysia.
• Act as an internal consultant and strategic anchor for the marketing division, evaluating the macro-impac...