Key Responsibilities

Brand Research & Strategy

Conduct research and analysis on the company’s brand positioning and product market positioning.

Assist in formulating brand strategies and comprehensive brand planning proposals.

Integrated Marketing Planning

Support brand management by helping plan annual, quarterly, and monthly integrated marketing programs based on the company’s brand strategy.

Collaborate with cross-functional teams to ensure consistent brand communication across all channels.

Creative & Promotional Planning

Develop plans for brand image promotion, including conceptualizing campaign themes, writing creative content, and supporting promotional initiatives.

Contribute to advertising creative design and assist in execution to ensure high-quality project delivery.

Brand Activities & Media Strategy

Assist in the planning of brand-related events and promotional activities...