JOB PURPOSE:
The Brand Manager for Addiction is the owner and champion of the Addiction brand across global markets. This role drives brand growth by shaping strategy, leading integrated campaigns, ensuring best-in-class execution across digital and trade channels, and building strong cross-functional alignment to deliver commercial outcomes. You will balance global brand consistency with local market relevance, ensuring Addiction remains a premium, science-led, and
emotionally resonant pet nutrition brand.
DUTIES AND RESPONSIBILITIES:
Brand Strategy & Growth Planning:
- Own the Addiction brand strategy and 12–24-month brand roadmap aligned to company growth targets.
- Lead annual brand planning: positioning, key pillars, audience segmentation, messaging hierarchy, and market prioritization.
- Translate business objectives into clear brand initiatives across product, pricing, distribution, and communicat...