Job Description:

• Develop and execute strategic brand marketing programs aligned with specific business objectives across multiple channels and customer segments, supporting the overall strategic plan.
• Drive brand awareness and sales growth by leveraging various marketing channels and data sources, including Digital, Social Media, and CRM platforms.
• Build strong business cases for marketing initiatives at the proposal stage, providing data-driven recommendations on effective marketing tactics.
• Monitor and evaluate the performance of marketing programs to ensure alignment with stated objectives and identify areas for optimization.
• Establish and maintain strong working relationships with brand principals’ marketing teams to ensure smooth and effective execution of marketing plans.
• Collaborate closely with cross-functional teams—including brand, merchandising, and creative—as well as external agencies and vendors to execut...