You’ll be our: Brand Manager You’ll be based at : Bangalore (IBC Knowledge Park) You’ll be aligned with : Brand Lead You’ll be joining our : Brand Marketing Team What you’ll do at Ather: Brand strategy & positioning Define and maintain the unique value proposition for the product line, ensuring alignment with the Mother Brand identity while staying relevant to market trends. Conceptualize and execute thematic brand campaigns to strengthen brand positioning, salience & aspiration Oversee the creation of brand assets (films, key visuals, social content, point-of-sale-materials) & on ground execution of campaigns. Ensure a seamless brand experience from website to the experience centres. Manage brand alliances & associations Go-to-Market (GTM) planning Lead the launch of new models end-to-end, including pricing strategy and integrated marketing campaigns. Translate technical product features into compelling, human-centric brand stories. Drive demand for the product line as per business go...