Key Responsibilities:

1. Category Strategy & Competitive Playbooks

• Take full ownership of the umbrella brand campaigns and brand purpose initiatives, building long-term equity and consumer trust.
• Step up to formulate a clear, aggressive roadmap on how to win against competition in your assigned product category.
• Move fast with a growth mindset and strong bias for action to consistently meet and exceed ambitious brand targets.

2. 360° Omnichannel Marketing Execution

• Innovate and execute end-to-end 360° marketing campaigns mapped to clear performance goals and measurable ROI metrics.
• Maintain a strict data-driven and creative focus, mastering the digital space to deploy targeted, high-impact digital campaigns.
• Deeply analyze market trends, consumer behavior, and brand health metrics to optimize active activations and improve as you go.

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