Position Overview
Job Title: Brands Activation Manager
Reports to: Sales Manager & Signature Brands Managers
Depot: Manchester
Overview
To own and activate internal and external regional activation of Signature Brands' portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.
Main Duties
• Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails.
• Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
• Mobilise regional telesales to accelerate portfolio growth.
• Maintain existing and drive new distribution of Signature Brands products.
• Grow the rate of sale of Signature Brands via activation of portfolio investment plans.
• Expand the range and presence of Signature Brands portf...