About the role

We are looking for a commercially driven Brand Activation Lead to lead the Wellness portfolio across Malaysia & Singapore.

This role will be responsible for driving impactful brand activation strategies, consumer engagement and strong execution across media, digital, retail, pharmacy and omnichannel platforms. Working closely with Regional Marketing, Commercial, Medical, eCommerce, Finance and agency partners, you will help bring brand strategies to life while supporting category growth, innovation launches and business performance.

Role Responsibilities

• Lead execution of Wellness brand activation strategies across MYSG markets
• Translate regional/global strategies into impactful local campaigns and activation plans
• Drive integrated consumer campaigns across media, digital, retail, pharmacy and eCommerce channels
• Partner cross-functionally with Commercial, Medical, Regulatory, Finance and Supply...