Purpose of the Role

The Lead Generation Specialist is responsible for proactively engaging potential customers to generate qualified leads for the business. Operating within a call centre environment, this role focuses on outbound calling, basic needs analysis, and accurate capture of prospective information to support sales and business development teams.

Responsibilities

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
• Capture accurate customer and lead information on CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
• Meet or exceed daily and monthly activity and lead generation ...