Research and Strategy

• Translate business priorities and keyword clusters into briefs with hypotheses, sources, interview targets, and desired outcomes.
  
• Primary research: interview internal experts and clients; summarize findings with pull‑quotes and data points.
  
• Secondary research: use credible sources, statistics, and laws, with proper attribution.
  

Creation and Execution

• Long‑form SEO articles, landing pages, case studies, brochures and one‑pagers, RFP and proposal copy, email drips, LinkedIn posts, and short‑video scripts.
  
• Iterate content for persona and buyer‑jo...