The Opportunity

The AVP of Marketing Technology Activation & Growth reports directly to the SVP of P&C Marketing and brings focus on continuously improving how USAA serves its 14M+ members by partnering across the Association to connect data, technology, and execution, while driving ongoing innovation in P&C marketing. This executive leader is accountable for driving value from MarTech, data, and innovation, with a clear focus on translating capabilities into measurable business impact across P&C Marketing and the broader association. This role ensures that investments in technology and data deliver tangible outcomes, owning value realization while advancing marketing execution. This leader brings deep expertise in MarTech activation, with a strong emphasis on evolving capabilities to continue to modernize how we go to market. They partner across the association to connect data, technology, and execution, leading the use of our technology ecosystem to drive acqu...