Position Overview
**Role Summary/Purpose:**
This AVP, Health & Wellness Consumer Analytics role plays a critical role in driving Health & Wellness credit sales and cardholders’ engagement. This role will lead the analytical support for the Health & Wellness Consumer Marketing team, develop deep-dive analyses, provide actionable analytical insights, and collaborate with Health & Wellness cross-functional teams to optimize customers’ lifecycle communications.
**Essential Responsibilities:**
+ Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities for Health & Wellness
+ Observe Health & Wellness growth opportunities, initiate and develop analytical framework to support business cases, and present to business partners and management
+ Partner closely with Health & Wellness Consumer Marketing team to design cardholder lifecycle campaigns, evaluate performances, develop insights, and make actional recommendati...